110th Aviation Brigade, US Army

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110TH AVIATION BRIGADE, US ARMY

Coat of arms (crest) of 110th Aviation Brigade, US Army

(Shoulder Sleeve Insignia)
Coat of arms (crest) of 110th Aviation Brigade, US Army

(Distinctive Unit Insignia)

Official blazon

Shoulder Sleeve Insignia: On an ultramarine blue shield 3 inches (7.62 cm) in height by 2 1/2 inches (6.35 cm) in width overall with a 1/8 inch (.32 cm) golden orange border, a golden orange spearhead surmounting a white vol in chief and issuing from a four-blade white propeller shaded gray, in base.

Distinctive Unit Insignia: A silver color metal and enamel device 1 3/16 inches (3.02 cm) in height overall consisting of a blue shakefork reversed, the three arms of equal length and couped, the vertical arm between two silver wings of five feathers each the tips of feathers inward and surmounted by a golden orange arrowhead, a silver scroll in base passing over the throat of the arrowhead and over and back of the ends of the two lower arms of the shakefork, and bearing the motto "WILL DO" in blue letters.

Origin/meaning

Shoulder Sleeve Insignia: The wings, along with the colors ultramarine blue and golden orange, represent Army Aviation. White denotes integrity and purpose. The propeller refers again to aviation; the spear-point symbolizes the attack mission and the airmobile assault of personnel to battle zones. Together, the spear-point and propeller simulate the numerals “one” and “ten,” from the Roman numeral “X” for ten, a reference to the brigade’s designation, as in the “one-tenth.”

Distinctive Unit Insignia: The wings and the shakefork which simulate the rotor blades of a helicopter refer to the aviation mission of the organization, the ten feathers in the wings alluding to its original numerical designation and the arrowhead placed over the rotor blades and wings to the major assault function of flying (carrying) troops into actual combat. The motto "Will Do" reflects the unit's determination and success in accomplishing its objectives. The colors, ultramarine blue and golden orange, are those authorized for the Army Aviation.

The Shoulder Sleeve Insignia was approved effective 1 March 2005. The Distinctive Unit Insignia was originally approved for the 10th Aviation Group on 24 March 1966. It was redesignated for the 229th Aviation Group with description and symbolism updated on 30 July 2001. It was redesignated effective 1 March 2005, for the 110th Aviation Brigade.

Literature: Images from Wikimedia Commons. Information from The Institute of Heraldry, US Army.


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