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Labatt Brewing Company: Difference between revisions
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''' {{uc:{{PAGENAME}}}} ''' | |||
[[File:{{PAGENAME}}.jpg|center|400 px|Coat of arms (crest) of {{PAGENAME}}]] | [[File:{{PAGENAME}}.jpg|center|400 px|Coat of arms (crest) of {{PAGENAME}}]] | ||
===Official blazon=== | ===Official blazon=== | ||
'''Arms''' : Or an arrowhead Gules double-fimbriated Argent and Sable between three hops proper<br> | '''Arms''': Or an arrowhead Gules double-fimbriated Argent and Sable between three hops proper<br> | ||
'''Crest''' : A Labatt Streamliner truck affronty proper<br> | '''Crest''': A Labatt Streamliner truck affronty proper<br> | ||
'''Supporters''' : On a mount of barley Or issuant from barry wavy Argent and Azure two Budweiser Clydesdale horses each resting its interior hind leg on a beer barrel fesswise proper<br> | '''Supporters''': On a mount of barley Or issuant from barry wavy Argent and Azure two Budweiser Clydesdale horses each resting its interior hind leg on a beer barrel fesswise proper<br> | ||
'''[[:Category:Mottoes all|Motto]]''': THROUGH PARTNERSHIP AND PERSEVERANCE | '''[[:Category:Mottoes all|Motto]]''': THROUGH PARTNERSHIP AND PERSEVERANCE | ||
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The iconic all-Canadian Streamliner truck, used for shipping and advertising from the 1930s to the 1950s, is emblematic of Labatt’s bold and innovative character as well as its pride in its heritage. | The iconic all-Canadian Streamliner truck, used for shipping and advertising from the 1930s to the 1950s, is emblematic of Labatt’s bold and innovative character as well as its pride in its heritage. | ||
The horses and kegs recall those that the company used until the | The horses and kegs recall those that the company used until the 20<sup>th</sup> century to transport its products. The Budweiser Clydesdales also evoke one of its brands, as Labatt has brewed and distributed Budweiser in Canada since 1980. Barley, used in the brewing process, has also been widely used as a symbol in Labatt logos and advertisements for decades. The wavy lines symbolize the water used in the brewing process and the Thames River in London, Ontario, next to which the brewery sits. | ||
{{media}} | {{media}} | ||
[ | [https://www.heraldry-wiki.com/bibliography '''Literature''']: Image and information from http://www.gg.ca | ||
[[Category:Corporate heraldry of Canada]] | [[Category:Corporate heraldry of Canada]] | ||
[[Category:Granted 2017]] | [[Category:Granted 2017]] | ||