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{|width="100%" style="color:black; background-color:#ffffcc;"
{{collect}}
|width="15%"|[[File:hagnl.jpg|50 px|left]]
|width="70%" align="center" |<font size=x-large>'''Heraldry of the World<br/>[[Heraldic collector's items catalogue]] > [[Heraldic albums]] > [[Koffie Hag albums]]'''
|width="15%"|[[File:hagnl.jpg|50 px|left]]
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<font size=5><center>'''Koffie Hag Albums Nederland : Nederlandsche Heraldiek / Nederlandsche Gemeentewapens'''</center></font>
<font size=5><center>'''Koffie Hag Albums Nederland : Nederlandsche Heraldiek / Nederlandsche Gemeentewapens'''</center></font>
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'''Album information :'''  
'''Album information :'''  
*Issued by : Koffie Hag, Amsterdam  
*Issued by : Koffie Hag, Amsterdam  
*Date of issue : 1925-35 (?)
*Date of issue : 1924-35  
*Number of stamps/cards : 1872
*Number of stamps/cards : 1872
*Image variants : One different image, approx. 20 different reprint
*Image variants : One different image, approx. 20 different reprint
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==Albums==
==Albums==
The Dutch albums were issued in two series.  
The Dutch albums were issued in two series.  


The first series was issued as Nederlandsche Gemeentewapens between 1925 and 1928. These series only showed the municipal arms in the Netherlands and the Netherlands East Indies (present Indonesia, but also including the arms of Suriname in South America). For the stamp-pages hardcover albums or a cardboard box were available. The cover showed the small National Arms. The side showed the text Nederlandsche Gemeentewapens, and the back advertising for the company. The total collection consisted of 1027 stamps and generally three hardcover albums were needed.  
The first series was issued as Nederlandsche Gemeentewapens between 1924 and 1928. These series only showed the municipal arms in the Netherlands and the Netherlands East Indies (present Indonesia, but also including the arms of Suriname in South America). For the stamp-pages hardcover albums or a cardboard box were available. The cover showed the small National Arms. The side showed the text Nederlandsche Gemeentewapens, and the back advertising for the company. The total collection consisted of 1027 stamps and generally three hardcover albums were needed.  


Covers:
Covers:<br>
[[File:hagnl.jpg|center|225 px]]
<center>
[[File:hagnl-oud-back.jpg|center|225 px]]
[[File:hagnl.jpg|225 px]]
[[File:hagnl-oud-back.jpg|225 px]]
</center>


Image of page with stamps:
Image of page with stamps:
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Covers:<br>
Covers:<br>
<center>
[[File:hag-nl-nieuw1.jpg|325 px]]
[[File:hag-nl-nieuw1.jpg|325 px]]
[[File:hag-nl-nieuw1a.jpg|90 px]]
[[File:hag-nl-nieuw1a.jpg|90 px]]
[[File:hag-nl-nieuw2.jpg|325 px]]
[[File:hag-nl-nieuw2.jpg|325 px]]
[[File:hag-nl-nieuw2a.jpg|90 px]]
[[File:hag-nl-nieuw2a.jpg|80 px]]
</center>


Image of page with stamps:
Image of page with stamps:
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Within the Netherlands all government arms are registered at the Hoge Raad van Adel in The Hague. This register thus includes provincial, municipal arms as well as the arms of water boards. During the early years of its existence (1813-1850) also arms of estates, castles, houses and similar could be registered. Only in 3 cases arms of an estate were granted after 1850 (the most recent in 2004). The Koffie Hag albums contained all arms in the register at the time of publication. The arms of the Netherlands East Indies and the personal arms are not registered. Only arms of Dutch nobility are registered.  
Within the Netherlands all government arms are registered at the Hoge Raad van Adel in The Hague. This register thus includes provincial, municipal arms as well as the arms of water boards. During the early years of its existence (1813-1850) also arms of estates, castles, houses and similar could be registered. Only in 3 cases arms of an estate were granted after 1850 (the most recent in 2004). The Koffie Hag albums contained all arms in the register at the time of publication. The arms of the Netherlands East Indies and the personal arms are not registered. Only arms of Dutch nobility are registered.  


The albums were written and the images were drawn by Tiede van der Laars and his son Sytse Gerke van der Laars, who were well known heraldic artists at the time. All stamps show the signature S.G. van der Laars. Tiede van der Laars issued in 1913 a book ‘Wapens, Vlaggen en Zegels van Nederland', dealing mainly with the National and provincial arms. In 1933 the book was reprinted by Koffie Hag, with a small addition in the back, describing the publication of the stamp albums. Finally in 1989 the original 1913 book was reprinted with an additional coloured cover. See images of the three different covers below, the publication about the arms is shown as the file [http://www.ngw.nl/cds/hag/nl/wvz.pdf here]. Besides the covers shown below, there has been an edition with a blue cover, which is identical to the 1913 version.  
The albums were written and the images were drawn by Tiede van der Laars and his son Sytse Gerke van der Laars, who were well known heraldic artists at the time. All stamps show the signature S.G. van der Laars. Tiede van der Laars issued in 1913 a book ‘Wapens, Vlaggen en Zegels van Nederland', dealing mainly with the National and provincial arms. In 1930 the book was reprinted by Koffie Hag, with a small addition in the back, describing the publication of the stamp albums. Finally in 1989 the original 1913 book was reprinted with an additional coloured cover. See images of the three different covers below, the publication about the arms is shown as the file [http://www.ngw.nl/cds/hag/nl/wvz.pdf here]. Besides the covers shown below, there has been an edition with a blue cover, which is identical to the 1913 version.  
<gallery>
<gallery>
File:hag-wvn1913.jpg|1913 issue
File:hag-wvn1913.jpg|1913 issue
File:hag-wvn1933.jpg|1933 issue
File:hag-wvn1933.jpg|1930 issue
File:hag-wvn1989.jpg|1989 issue
File:hag-wvn1989.jpg|1989 issue
</gallery>
</gallery>
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*'''Provinces''':
*'''Provinces''':
**[[Koffie Hag albums-Groningen|Groningen]]
** [[Koffie Hag albums-Groningen|Groningen]]
**[[Koffie Hag albums-Friesland|Friesland]]
** [[Koffie Hag albums-Friesland|Friesland]]
**[[Koffie Hag albums-Drenthe|Drenthe]]
** [[Koffie Hag albums-Drenthe|Drenthe]]
**[[Koffie Hag albums-Overijssel|Overijssel]]
** [[Koffie Hag albums-Overijssel|Overijssel]]
**[[Koffie Hag albums-Gelderland|Gelderland]]
** [[Koffie Hag albums-Gelderland|Gelderland]]
**[[Koffie Hag albums-Utrecht|Utrecht]]
** [[Koffie Hag albums-Utrecht|Utrecht]]
**[[Koffie Hag albums-Noord Holland|Noord Holland]]
** [[Koffie Hag albums-Noord Holland|Noord Holland]]
**[[Koffie Hag albums-Zuid Holland|Zuid Holland]]
** [[Koffie Hag albums-Zuid Holland|Zuid Holland]]
**[[Koffie Hag albums-Zeeland|Zeeland]]
** [[Koffie Hag albums-Zeeland|Zeeland]]
**[[Koffie Hag albums-Noord Brabant|Noord Brabant]]
** [[Koffie Hag albums-Noord-Brabant|Noord-Brabant]]
**[[Koffie Hag albums-Limburg|Limburg]]
** [[Koffie Hag albums-Limburg|Limburg]]
*[[Koffie Hag albums-Errata en Voormalige Gemeenten|Errata, Nieuwe en Voormalige Gemeenten]]
* [[Koffie Hag albums-Errata en Voormalige Gemeenten|Errata, Nieuwe en Voormalige Gemeenten]]
*[[Koffie Hag albums-Oost Indië|Oost-Indië]]
* [[Koffie Hag albums-Oost Indië|Oost-Indië]]
*[[Koffie Hag albums-Heerlijkheden|Heerlijkheden]]
* [[Koffie Hag albums-Heerlijkheden|Heerlijkheden]]
*[[Koffie Hag albums-Waterschappen|Waterschappen]]
* [[Koffie Hag albums-Waterschappen|Waterschappen]]
*[[Koffie Hag albums-Families|Important families]]
* [[Koffie Hag albums-Families|Important families]]


The index files:
The index files:
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*[http://www.ngw.nl/cds/hag/nl/index-ii.pdf Index (1)]
*[http://www.ngw.nl/cds/hag/nl/index-ii.pdf Index (1)]


*[[Koffie Hag albums-Variations|Variations and Misprints]]
* [[Koffie Hag albums-Variations|Variations and Misprints]]


In addition to the arms stamps, six advertising stamps were issued as well:
In addition to the arms stamps, six advertising stamps were issued as well:
<gallery perrow=6>
<gallery perrow=0>
File:sluitzegel1.jpg
File:sluitzegel1.jpg
File:sluitzegel2.jpg
File:sluitzegel2.jpg
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To get the stamps for the albums the company issued coupons, similar as in the other countries. These coupons were added to the different products of the company, but were also printed on for example advertising material. Coupons could be exchanged for stamps or albums. See below for a number of examples of coupons issued.
To get the stamps for the albums the company issued coupons, similar as in the other countries. These coupons were added to the different products of the company, but were also printed on for example advertising material. Coupons could be exchanged for stamps or albums. See below for a number of examples of coupons issued.


<gallery perrow=6>
<gallery perrow=0>
File:hagbon1.jpg
File:hagbon1.jpg
File:hagbon2.jpg
File:hagbon2.jpg
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An example of a complete coupon-booklet, can be seen [http://www.ngw.nl/cds/hag/nl/bonnenboekje.pdf here].
An example of a complete coupon-booklet, can be seen [http://www.ngw.nl/cds/hag/nl/bonnenboekje.pdf here].
An example of a brochure with information how to order,can be seen [http://www.ngw.nl/cds/hag/nl/folder.pdf here].


People received their stamps in small packages when buying the coffee from Koffie Hag or Koffie Sanka. To complete the albums it was possible to exchange duplicate pictures or to buy or order by coupon additional stamps. For this special forms were printed and provided with the albums. The form could also be used to order the stamp sheets or the books published by the company.  
People received their stamps in small packages when buying the coffee from Koffie Hag or Koffie Sanka. To complete the albums it was possible to exchange duplicate pictures or to buy or order by coupon additional stamps. For this special forms were printed and provided with the albums. The form could also be used to order the stamp sheets or the books published by the company.  
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[[File:hag-kaaba.jpg|500 px|center]]
[[File:hag-kaaba.jpg|500 px|center]]


The stamps were issued by a separate department of the company, the Afdeeling Wapenzegels. They used their own stationary and envelopes :<br>
The stamps were issued by a separate department of the company, the Afdeeling Wapenzegels. They used their own stationery and envelopes :<br>
[[File:hag-envelop.jpg|center]]
<gallery>
File:hag-envelop2.jpg|
File:hag-envelop.jpg|
File:hag-envelop1.jpg|
</gallery>


Stamps were also traded by collectors for stamps of other companies, as shown in the advertisements below:
Stamps were also traded by collectors for stamps of other companies, as shown in the advertisements below:
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File:hag-ruilen1930.jpg|Leeuwarder Courant, 1930
File:hag-ruilen1930.jpg|Leeuwarder Courant, 1930
File:hag-heldcourant-1934-03-31.jpg|Heldersche Courant, March 31, 1934
File:hag-heldcourant-1934-03-31.jpg|Heldersche Courant, March 31, 1934
File:hag-texel-1942-05-16.jpg|Texelsche Courant, May 16, 1942
</gallery>
</gallery>


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Announcements of the release of the albums itself in newspaper articles, some examples are shown below :  
Announcements of the release of the albums itself in newspaper articles, some examples are shown below :  
<gallery>
<gallery perrow=0>
File:hag-centrum-1925-02-07.jpg|Het Centrum 07-02-1925  
File:hag-centrum-1925-02-07.jpg|Het Centrum 07-02-1925  
File:hag-nrc-1925-02-07.jpg|NRC February 7, 1925
File:hag-nrc-1925-02-07.jpg|NRC February 7, 1925
File:hag-nrc-1925-02-14.jpg|NRC February 14, 1925  
File:hag-nrc-1925-02-14.jpg|NRC February 14, 1925  
File:hag-nrc-1925-04-06.jpg|NRC April 6, 1925
File:hag-nrc-1925-04-06.jpg|NRC April 6, 1925
File:hag-centrum-1929-03-09.jpg|Heldersche Courant March 9, 2919
File:hag-heldcourant-1929-03-09.jpg|Heldersche Courant March 9, 1929
File:hag-centrum-1929-10-09.jpg|Het Centrum October 9, 1929
File:hag-centrum-1929-10-09.jpg|Het Centrum October 9, 1929
File:hag-grams-1933-12-23.jpg|De Groene Amsterdammer 23-12-1933  
File:hag-grams-1933-12-23.jpg|De Groene Amsterdammer 23-12-1933  
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Selected by date :
Selected by date :
<gallery perrow=6>
<gallery perrow=0>
File:hag-nrc-1924-11-24.jpg|NRC November 24, 1924
File:hag-nrc-1924-11-24.jpg|NRC November 24, 1924
File:hag-heldcourant-1924-11-25.jpg|Heldersche Courant, November 25, 1924
File:hag-heldcourant-1924-11-25.jpg|Heldersche Courant, November 25, 1924
File:nwisrweekblad-1926-04-09.jpg|Nieuw Israëlitisch Weekblad, April 9, 1926
File:hag-nwisrweekblad-1926-04-09.jpg|Nieuw Israëlitisch Weekblad, April 9, 1926
File:hag-nrc-1929-10-07.jpg|NRC October 7, 1929
File:hag-nrc-1929-10-07.jpg|NRC October 7, 1929
File:hag-advertentie4.jpg|Leeuwarder Courant, February 7, 1927  
File:hag-advertentie4.jpg|Leeuwarder Courant, February 7, 1927  
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File:hag-advertentie3.jpg|Large advertisement on building of new factory (3)
File:hag-advertentie3.jpg|Large advertisement on building of new factory (3)
File:hag-heldcourant-1936-04-30.jpg|Large advertisement on building of new factory (4)
File:hag-heldcourant-1936-04-30.jpg|Large advertisement on building of new factory (4)
</gallery>
==Other material==
====Promotion letters====
In 1930 the company issued a leaflet to new customers on the albums and the arms series.  Click [http://www.heraldry-wiki.com/cds/hag/nl/folder2.pdf here] for the leaflet (4 pages).
When the second series of stamps were issued the company sent a promotion letter to all known customers and/or buyers of the first series to announce the second series. The letter, dated November 1933, states that new series were to be issued, but mentions only the series about ‘New and changed municipal arms', the second series of Netherlands East Indies, and the first series of the personal arms. The other series were not mentioned and probably not planned at the time.
<gallery>
File:hag-brief1.jpg
File:hag-brief2.jpg
</gallery>
(Click on pictures to enlarge)
====Promotion Brochures====
Besides the advertising in newspapers and journals, the company also issued specific promotional brochures for the albums. Several versions of these exist:
* Brochure 1 : 4 pages. Recognisable features are 1) the list of errata only list 9 stamps and 2) last page has advertisement for 'Hagjes' and 3) this brochure still has an ordering list. These were later issued separately. Date : Summer/Autumn 1931, as the second album is expected to be available before December 5, 1931. [[File:hag-nl-brochure1.pdf]]
* Brochure 2 : 4 pages. Recognisable features are 1) on the first page the second series of Album II is to be issued and 2) the date of February 1932 stated on page 3. There is no ordering list anymore.  [[File:hag-nl-brochure2.pdf]]
* Brochure 3 : 4 pages. Recognisable features are 1) the list of stamps of the second series of Album II on the first page and 2) on the last page the series V and VI can be collected. Date : probably  December 1, 1933 as this date is printed on the last page bottom left. [[File:hag-nl-brochure3.pdf]]
A special promotion brochure was issued in 1936 and measured only 5,5x 5 cm and has 18 pages:
*[http://www.ngw.nl/cds/hag/nl/bonnenboekje.pdf Brochure 3]
The albums were also mentioned in the general promotion brochures and catalogues of the company. One could collect points not only for the albums, but also for other items. All these items were also for sale directly, by placing an order with the local grocery. Three such lists are shown here, all without date.
*[http://www.ngw.nl/cds/hag/nl/nl-premiumlist1.pdf Catalogue 1]
*[http://www.ngw.nl/cds/hag/nl/nl-premiumlist2.pdf Catalogue 2]
*[http://www.ngw.nl/cds/hag/nl/nl-premiumlist3.pdf Catalogue 3]
====Children's contest====
A unique advertising feature, only used in Holland as far as I know, were colouring contests for children. Children of different ages could colour some of the arms.
At least four contests were run; one in 1925, in 1929, in 1930 in the Dutch East Indies, and in 1934.
First Contest :<br>
*Official announcement leaflet first contest [[File:nl-contest1929.pdf]]
I have not much information on this contest, except a letter to a winner from 1925.<br>
[[File:hag-winnaar.jpg|350 px|Arms of {{PAGENAME}}]] (click to enlarge)
Second Contest:<br>
For this I have some announcements and results from newspaper articles as well as the official announcement brochures:
*Official announcement leaflet second contest [[File:nl-contest1929a.pdf]]
<gallery>
File:hag-ad-1929-05-19.jpg|Announcement (Algemeen Handelsblad 19-05-1929)
File:hag-telegraaf-1929-05-24.jpg|Announcement (Telegraaf 24-05-1929)
File:hag-nrc-1929-05-27.jpg|Announcement (NRC 27-05-1929)
File:hag-nrc-1929-09-27.jpg|Announcement (NRC 27-09-1929)
File:hag-ad-1929-09-29.jpg|Announcement (Algemeen Handelsblad  29-09-1929)
File:hag-vaderland-1930-05-17.jpg|Results (Het Vaderland 17-05-1930)
</gallery>
Third Contest: <br>
This was basically the same as the second Dutch contest, but run in the Dutch East Indies.
<gallery>
File:hag-nieuwsdagni-1930-07-25.jpg|Announcement  (Het nieuws van den dag voor Nederlandsch-Indië 25-07-1930)
File:hag-soerhan-1930-07-25.jpg|Announcement  (Soerabaijaans Handelsblad 25-07-1930)
</gallery>
Fourth contest:<br>
For this the company issued in 1934 a leaflet with three uncoloured large size arms. The easiest, Wassenaar, was for children up to 12 years of age, the second (Lopik) for 13 and 14 year olds and the most difficult one (Avenhorn) was for children older than 15 years. for each category a number of prizes was available. The drawings were to be send before May 15, 1934.
*[http://www.heraldry-wiki.com/cds/hag/nl/colourcontest.pdf Colour Contest Brochure]
*[http://www.heraldry-wiki.com/cds/hag/nl/contest1934.pdf Accompanying letter]
====Price List====
It was possible to obtain not only Dutch, but also stamps from other countries through the Dutch company. Instead of coupons, the stamps and albums were also sold normally. The company thus issued price lists of the available material.
*[http://www.heraldry-wiki.com/cds/hag/nl/nl-pryslyst1932.pdf Price list of 1932]
Below a price list of September 1940, just after the start of the Second World War. As the albums were ordered in other countries, is is mentioned at the end of the letter that delivery times are longer than usual and that the French and UK albums are not available at all (they are listed though). The Polish and Czechoslovak albums are not listed at all.
*[http://www.heraldry-wiki.com/cds/hag/nl/pricelist.pdf Price list of 1932]
====Other====
<gallery perrow=0>
File:nlhag-reducedprice.jpg|Reduced price notification
File:nlhag-letter2.jpg|Letter
</gallery>
An heraldic can:
<gallery perrow=0>
File:hagnl5.jpg
File:hagnl6.jpg
File:hagnl3.jpg
File:hagnl4.jpg
</gallery>
</gallery>


[[Category:Heraldic Albums]]
[[Category:Heraldic Albums]]
[[Category:Netherlands]]
[[Category:Netherlands]]
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