Prudential Assurance Co. Ltd.: Difference between revisions

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The crest is the figure of Prudence, an obvious reference to both the Company's name and the principles for which it stands. The first Chairman of the Company, George Harrison, used this figure in his design of the first seal. He took the figure from the window painted by Sir Joshua Reynolds in New College, Oxford. It has been used as the Company's seal ever since.
The crest is the figure of Prudence, an obvious reference to both the Company's name and the principles for which it stands. The first Chairman of the Company, George Harrison, used this figure in his design of the first seal. He took the figure from the window painted by Sir Joshua Reynolds in New College, Oxford. It has been used as the Company's seal ever since.


The up-rooted oak tree signifies strength, and the hour-glass the passing of time and the need for immediate action for the protection of the future. The arrow stresses the speed with which time passes, whilst the serpent is the sign of eternity. In Roman times it represented the Household god, thus drawing attention to one of the functions of the Company the protection of the Home.
The up-rooted oak tree signifies strength, and the hour-glass the passing of time and the need for immediate action for the protection of the future. The arrow stresses the speed with which time passes, whilst the serpent is the sign of eternity. In Roman times it represented the Household god, thus drawing attention to one of the functions of the Company - the protection of the Home.


The motto may be translated as " He is strong that is prudent".
The motto may be translated as " He is strong that is prudent".
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[[Category:Corporate heraldry of the United Kingdom]]
[[Category:Corporate heraldry of the United Kingdom]]
[[File:scotland.jpg|50 px|link=United Kingdom]][[Category:Scotland]]
[[Category:Scotland]]
[[Category:granted 1965]]
[[Category:granted 1965]]
[[Category:granted 1904]]
[[Category:granted 1904]]
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