Sale (Trafford)

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Civic heraldry of the United Kingdom

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Incorporated into : 1974 Trafford


Official blazon

Arms : Azure on a Pile Argent between two Garbs Or three Lozenges Sable.
Crest : On a Wreath of the Colours upon the Battlements of a Tower Argent a Moorcock Sable combed a wattled Gules beaked and legged Or.
Supporters : On the dexter side a Unicorn Argent armed and unguled Or maned and tufted Azure and on the sinister side a Badger proper each gorged with a Wreath of Sallow Twigs also proper.
Motto: 'SALUS ET FELICITAS'-Health and happiness


The arms were officially granted on September 23, 1920, the supporters were granted on August 15, 1945.

The wheatsheaves are from the arms of the Cheshire County Council, and the lozenges are from the arms of the Massey family of Sale.

The moorcock refers to the district of Sale Moor.

The unicorn, suggested by the unicorn's head crest of the Carrington family, represents the Ashton-on-Mersey district of Sale, and the badger, or brock, is a punning allusion to Brooklands. The sallow twigs, and the first word of the motto, refer to the name of the Borough.

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Literature : Image and information from here.