Heraldic trade cards

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Heraldic Trade Cards

Trade cards are defined as cards and (larger) stamps (hard paper, cardboard, silk) issued by non-tobacco companies worldwide. Similar cards issued by tobacco companies are generally referred to as Tobacco cards or Cigarette cards and listed separately.

For postage-like stamps (cinderellas) see here, these have not been issued by companies as advertisement and are thus not considered trade cards.

This page only lists cards issued as loose series. When intended to be in an album, the cards are listed under Heraldic albums.

Trade cards were very popular between 1920-1940, but have been issued since the 1860s until today. During the years many heraldic trade cards have been issued, an overview of known series is provided in this part of the site.

Sometimes a similar design was issued by more companies, sometimes even in many different countries.

Multinational Series

Arms, Flags and Types of Nations issued by over 150 companies in at least 8 countries (Austrian-Hungarian Empire, Germany, Belgium, Netherlands, UK, Spain, Italy, USA...)
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Arms and flags of countries issued by (at least):
  • La Boule de Laine (France)
  • Thorvald Nielsen (Denmark)
  • Trude Karstens (Denmark)
  • Kaffeforetningen Mokka (Denmark)
    Johnny Pedersen (Denmark)
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Belgium

Brazil

Denmark

France

Armes des Villes de France issued by:
C. Beriot
Guérin Boutron
Félix Potin
Docteur Franck
La Grande Trappe
La Kabiline
Joseph Lervilles
Alcide Picard
Extract Picard
Bourgeois and Labbe
Cardon-Duverger
Debauve & Gallais
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Germany

Italy

Netherlands

Arms and Flags Series issued by:

Several small companies in the Netherlands, as well as postcards and tobacco cards in the UK

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Spain

Switzerland

United Kingdom


Unknown


Individual stamps/cards