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Civic heraldry of the United Kingdom
Incorporated into: 1975 Inverclyde District Council
Per pale: dexter, Or, a point dexter and a point base Gules, surmounted of a fess chequy Azure and Argent, and in sinister chief a dexter hand couped Gules grasping a skean Azure; sinister, per fess wavy, in chief Argent, a three-masted ship issuant Sable, sails Proper, flagged Azure, accompanied by two oak trees eradicated Vert, in base undy Azure and Argent, a demi-man Sable holding in his dexter hand a skean Or.
Above the Shield is placed a Burghal coronet and in an Escrol below the Shield this Motto "Avant and Be Watchful".
The arms were granted on December 1, 1954
Gourock was created a burgh in 1694. The arms retain rnarry of the features of the device on the seal adopted by the Burgh in 1892. The right sideshows a version of the arms of Stewart of Castlemilk with their crest of a red hand clasping a skean incorporated in the chief. The left side incorporates the main features of the arms of Darroch of Gourock, who purchased the lands of Gourock in 1784, with their crest of a negro holding a golden skean added in the base.
The motto is "Avant" (for Stewart) and "Be Watchful" for Darroch.
The former Burgh seal
The arms as used on a JaJa postcard +/- 1905
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