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The iconic all-Canadian Streamliner truck, used for shipping and advertising from the 1930s to the 1950s, is emblematic of Labatt’s bold and innovative character as well as its pride in its heritage. | The iconic all-Canadian Streamliner truck, used for shipping and advertising from the 1930s to the 1950s, is emblematic of Labatt’s bold and innovative character as well as its pride in its heritage. | ||
The horses and kegs recall those that the company used until the | The horses and kegs recall those that the company used until the 20<sup>th</sup> century to transport its products. The Budweiser Clydesdales also evoke one of its brands, as Labatt has brewed and distributed Budweiser in Canada since 1980. Barley, used in the brewing process, has also been widely used as a symbol in Labatt logos and advertisements for decades. The wavy lines symbolize the water used in the brewing process and the Thames River in London, Ontario, next to which the brewery sits. | ||
{{media}} | {{media}} |
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